Quick answer: the best size for a standard Pinterest pin is 1000 × 1500 pixels, a 2:3 vertical ratio. It fills the feed on phones and won’t get cropped.
Below you’ll find the sizes for every common pin type, the limits for titles and descriptions, and a few tips to keep your pins sharp.
Pinterest pin sizes at a glance
- Standard pin: 1000 × 1500 px (2:3). The best choice for blog posts, recipes and products.
- Tall pin and Story-style pin: 1080 × 1920 px (9:16). Good for video and step-by-step content.
- Square pin: 1000 × 1000 px (1:1). Works, but takes up less space in the feed than a vertical pin.
- Video pin: 9:16 (1080 × 1920) is recommended for full-screen video. Pinterest also accepts 1:2, 2:3, 3:4, 4:5 and 1:1.
Why 2:3 works best
Pinterest’s feed is a grid of columns. Every pin gets the same width, so the taller the pin, the more space it takes. A 2:3 pin is tall enough to stand out, but not so tall that it gets cut off.
Very tall images can be cropped in the feed, so a long infographic may only show its top part until someone taps it. Wide or landscape images end up as small strips that are easy to scroll past.
Pin title and description limits
Pinterest lists these limits for pins:
- Pin title: up to 100 characters.
- Description: up to 800 characters.
Descriptions aren’t shown in the home or search feed, but Pinterest uses them to understand what your pin is about. Write them for people and include your main keywords naturally. See our guide on writing pin titles and descriptions.
File types and file size
Pinterest accepts common image formats including PNG, JPEG and WebP. On the web the maximum file size for an image pin is 20 MB, which is far more than a 1000 × 1500 image needs.
- Use PNG for pins with lots of text, flat colors or graphics. Text stays crisp.
- Use JPG for photo-heavy pins when you want a smaller file.
Keep text out of the safe zones
Pinterest places buttons and labels over parts of a pin, especially along the edges and at the bottom. For video pins, Pinterest recommends keeping key content out of the top 270 px, the bottom 790 px, the left 65 px and the right 195 px of a 1080 × 1920 frame.
For image pins, the simple rule is: keep your title and logo away from the corners and the bottom edge. PinMaker HQ has a Safe zone switch that shows you where not to put text.
Tips for sharp, readable pins
- Design at full size. Start at 1000 × 1500 rather than enlarging a small image.
- Use big text. Most people see your pin at thumbnail size on a phone.
- Keep contrast high. Light text on a dark band, or dark text on a light panel.
- Don’t add borders or white space around the pin. It makes the pin look smaller in the feed.
Make a pin in the right size
PinMaker HQ exports every pin at exactly 1000 × 1500 pixels, with 1080 × 1920 and 1080 × 1350 (Instagram) options one tap away. It’s free and works in your browser.
Sources: Pinterest Help: review Pin specs.