There’s no magic number. Quality and relevance matter more than how often you post, and posting steadily beats posting in bursts. But a starting point helps, so here’s a practical plan.
What counts as a “fresh pin”?
A fresh pin is a new image that Pinterest hasn’t seen before. It can link to an old post. Re-saving the same image again and again counts for much less.
That means one blog post can have several fresh pins: different photos, a different layout, or a different angle in the title.
How many pins per day?
Scheduling tool Tailwind suggests these starting points, based on its customers’ accounts:
- New accounts (first 6 months): 3–5 fresh pins per week.
- Active bloggers and creators: 1–3 fresh pins per day.
- Shops with many products: 5–10 fresh pins per day.
Start at the lower end and grow from there. One good pin a day, every day, beats ten pins on Monday and nothing for two weeks.
Make 3–5 pins for every post
Instead of looking for new content to pin every day, get more out of what you already have. For each blog post or product, make three to five different designs and spread them out over the next few weeks.
Ways to make each version different:
- Change the photo. Use a different image from the same post.
- Change the layout. A collage one week, a text overlay the next.
- Change the angle of the title. “20 Small Kitchen Storage Ideas”, then “Tiny Kitchen? 20 Ways to Free Up Space”, then “Small Kitchen Storage on a Budget”.
- Change the colors. Keep your brand, but switch between your palette’s colors.
With PinMaker HQ this takes a couple of minutes: make the first pin, then switch layouts, swap photos or reword the title and download again.
A simple weekly plan
If you publish one blog post a week:
- Monday: publish the post and pin version 1.
- Wednesday: pin version 2 (different photo and layout).
- Friday: pin version 3 (different title angle).
- Following weeks: add one more version of an older post on the days in between.
That’s three to five fresh pins a week from one post, which is a healthy pace for most new accounts.
Tips that matter more than volume
- Be consistent. Avoid long gaps. If you can’t pin daily, pin a few times every week.
- Pin to the most relevant board first.
- Plan for seasons. People search for holiday and seasonal ideas weeks before the date, so publish seasonal pins early.
- Check your analytics monthly. Make more pins like the ones that get saves and clicks.
Start with your next pin
Ready to make your first fresh pin? Open the free pin maker, and read how to make Pinterest pins that get clicks if you’re just getting started.